Ephraim's parents run a flower farm in a small town near Ecruteak City, living out their passion for Grass-type Pokémon and the slower pace of rural life. Both naturally upbeat and optimistic, they're the kind of people who genuinely enjoy what they do.
They showed up to cheer on their son at the 45th annual Grass Tournament, though their enthusiastic—and admittedly boastful—support from the sidelines left Ephraim feeling a bit mortified. Still, he clearly appreciated having them there, especially when they hugged him after he won. His father was particularly grateful that Ash had battled Ephraim during the tournament, viewing it as crucial training experience. The family was friendly enough to offer Ash, Misty, and Brock a place to stay overnight as a thank-you.
The farm itself relies on their Grass-type Pokémon to help with the day-to-day operations, which works out perfectly given how much they love the type.
Content compiled by AnimeList.moe from publicly available sources.