Maya is the head designer behind LoLi GoThiC, a brand that operates out of a creepy mansion he claims to have owned for over 300 years. He's known for his deliberately spooky aesthetic—often dressing like an evil count—but it's mostly just part of his persona. In reality, he's genuinely humble and kind.
What drives Maya is selectivity. He doesn't want just anyone wearing his designs; he's looking for people who genuinely embody the brand's spirit and have what it takes to pull it off. Yurika Toudou is basically his ideal customer—she impressed him not just by wanting to earn a premium coord, but by showing real love for LoLi GoThiC itself.
To vet potential wearers, Maya employs various staff members to put visitors through tests. Johnny Bepp is one of these testers.
Maya also has a pet bat named Alan, who occasionally gets roped into work with Yurika, including things like commercial shoots (like the one in episode 108).
Content compiled by AnimeList.moe from publicly available sources.
