Madoka is Chifuyu's best friend and classmate who basically functions as her personal handler. She's constantly looking after Chifuyu—fixing her uniform, brushing her hair, making sure she gets to school on time. It's clear Madoka genuinely cares about her, though Chifuyu's pretty oblivious to how much work that actually is. Chifuyu calls her "Cookie," a nickname that's stuck around.
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