He's best known as a pioneering comic artist who helped establish the online comics scene in China. Before breaking into comics, he spent time working as a planner for various children's book publishers—experience that probably shaped his storytelling instincts.

His big breakthrough came with The Conspiracy of the Reaper, which became one of the earliest Chinese comics to really prove the paid-per-page model could work on the internet. That success opened doors, and he's continued building an audience since then. Duan Nao is another major title fans keep coming back to, praised mainly for its gripping, suspenseful narrative that keeps readers hooked.

He's worked across the new media landscape, adapting to how people actually consume comics online rather than sticking to traditional print formats. That willingness to experiment with distribution probably accounts for a lot of his influence on the industry.