Age: 10-12
Gender: Female
Birthday: May 25
Hair: Blondish Green
Eyes: Gold
Occupation: Witch Apprentice, Tailor's Apprentice (Previously)
Affiliation: Pointed Cap Witches, Outsiders (Previously)
Residence: Coco's Village (Formerly), Qifrey's Atelier
Specialty: Straight Lines
Status:
Coco is the main character of Witch Hat Atelier. She's a young girl living in a small village with her mother, who runs a fabric shop. Magic has fascinated her since childhood—specifically since a festival when she watched glowstones light up beneath her feet as she walked. That day, a mysterious masked witch sold her a magic picture book and a wand, planting a seed that would shape her entire future.
Years later, the witch Qifrey visits her mother's shop to buy cloth. Impressed by Coco's precise cutting technique, he remarks that her skill itself is like magic. When she mentions her childhood encounter with that mysterious witch, something clearly troubles him, though he keeps quiet about it. After some kids accidentally damage his winged chariot, he repairs it with magic—a display that leaves Coco desperate to learn more.
That night, unable to resist, she sneaks the picture book and wand out and attempts to draw magic herself. After a few successful tries, she gets ambitious. Qifrey catches her in the act just before the spell explodes in a burst of forbidden light—but her mother isn't as lucky. She's turned to stone by the magic, and Coco's world shatters. To make it worse, Qifrey initially plans to erase her memories entirely, as he's legally bound to do. But then he realizes something: she's his only connection to the Brimmed Caps, a dangerous group of witches performing illegal magic. Instead of erasing her, he takes her on as an apprentice at his atelier. Coco agrees, driven by a single desperate goal: find the book containing the spell she cast, and reverse what happened to her mother.
As a person, Coco is bright, cheerful, and optimistic—qualities shaped by growing up outside the witch world entirely. She has genuine, childlike enthusiasm for magic and treats even routine spells with wonder. Her approach to magical theory is refreshingly practical: she favors straight lines and simple shapes, avoiding the complex, ornate designs other witches favor. But what really sets her apart is her creativity. She's constantly brainstorming new concepts and ideas that her fellow apprentices end up borrowing and building on. She truly loves magic—not as a means to power, but as something beautiful and worth understanding.
Content compiled by AnimeList.moe from publicly available sources.